Privacy Policy
Privacy Policy
1. Who We Are
1. Who We Are
1. Who We Are
1. Who We Are
TradaTradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.is Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.Tradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.
TradaTradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.is Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.Tradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.
TradaTradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.is Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.Tradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.
TradaTradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.is Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.Tradais Digital ('we', 'us', 'our') provides a CRM platform that enables businesses to manage customer conversations, including via WhatsApp Business. We act as a Tech Provider under Meta's WhatsApp Business Solution Partner program.
In this role:
•
Each of our customers ('Clients') connects their own WhatsApp Business Account (WABA) to our Service.
Each of our customers ('Clients') connects their own WhatsApp Business Account (WABA) to our Service.
Each of our customers ('Clients') connects their own WhatsApp Business Account (WABA) to our Service.
Each of our customers ('Clients') connects their own WhatsApp Business Account (WABA) to our Service.
•
Messages flow between the Client's customers ('End Users') and the Client via Meta's WhatsApp Business Platform APIs.
Messages flow between the Client's customers ('End Users') and the Client via Meta's WhatsApp Business Platform APIs.
Messages flow between the Client's customers ('End Users') and the Client via Meta's WhatsApp Business Platform APIs.
Messages flow between the Client's customers ('End Users') and the Client via Meta's WhatsApp Business Platform APIs.
•
We process this data on behalf of the Client as a data processor / service provider.
We process this data on behalf of the Client as a data processor / service provider.
We process this data on behalf of the Client as a data processor / service provider.
We process this data on behalf of the Client as a data processor / service provider.
2. Information We Collect
2. Information We Collect
2. Information We Collect
2. Information We Collect
2.1 Account Information (from Clients)
2.1 Account Information (from Clients)
2.1 Account Information (from Clients)
•
Full name, email address, phone number
Full name, email address, phone number
Full name, email address, phone number
Full name, email address, phone number
•
Business name, business address, website
Business name, business address, website
Business name, business address, website
Business name, business address, website
•
Authentication credentials (managed via Firebase Authentication)
Authentication credentials (managed via Firebase Authentication)
Authentication credentials (managed via Firebase Authentication)
Authentication credentials (managed via Firebase Authentication)
•
Billing information, where applicable
Billing information, where applicable
Billing information, where applicable
Billing information, where applicable
2.2 WhatsApp Business Data (processed on behalf of Clients)
2.2 WhatsApp Business Data (processed on behalf of Clients)
2.2 WhatsApp Business Data (processed on behalf of Clients)
When a Client connects their WABA, we process the following through Meta's WhatsApp Business Platform:
When a Client connects their WABA, we process the following through Meta's WhatsApp Business Platform:
When a Client connects their WABA, we process the following through Meta's WhatsApp Business Platform:
When a Client connects their WABA, we process the following through Meta's WhatsApp Business Platform:
•
WhatsApp Business Account ID (WABA ID) and Phone Number ID — to route messages to the correct business
WhatsApp Business Account ID (WABA ID) and Phone Number ID — to route messages to the correct business
WhatsApp Business Account ID (WABA ID) and Phone Number ID — to route messages to the correct business
WhatsApp Business Account ID (WABA ID) and Phone Number ID — to route messages to the correct business
•
Access tokens — OAuth credentials issued by Meta, stored encrypted, used only to call WhatsApp APIs on the Client's behalf
Access tokens — OAuth credentials issued by Meta, stored encrypted, used only to call WhatsApp APIs on the Client's behalf
Access tokens — OAuth credentials issued by Meta, stored encrypted, used only to call WhatsApp APIs on the Client's behalf
Access tokens — OAuth credentials issued by Meta, stored encrypted, used only to call WhatsApp APIs on the Client's behalf
•
Inbound messages — text, media (images, documents, voice notes), timestamps, and WhatsApp-assigned message IDs sent by End Users to the Client's number
Inbound messages — text, media (images, documents, voice notes), timestamps, and WhatsApp-assigned message IDs sent by End Users to the Client's number
Inbound messages — text, media (images, documents, voice notes), timestamps, and WhatsApp-assigned message IDs sent by End Users to the Client's number
Inbound messages — text, media (images, documents, voice notes), timestamps, and WhatsApp-assigned message IDs sent by End Users to the Client's number
•
Outbound messages — text and media sent from the Client (via our Service) to End Users
Outbound messages — text and media sent from the Client (via our Service) to End Users
Outbound messages — text and media sent from the Client (via our Service) to End Users
Outbound messages — text and media sent from the Client (via our Service) to End Users
•
Sender metadata — End User phone numbers, WhatsApp profile names (as provided by Meta), and delivery / read receipts
Sender metadata — End User phone numbers, WhatsApp profile names (as provided by Meta), and delivery / read receipts
Sender metadata — End User phone numbers, WhatsApp profile names (as provided by Meta), and delivery / read receipts
Sender metadata — End User phone numbers, WhatsApp profile names (as provided by Meta), and delivery / read receipts
•
Conversation state — threading, unread counts, assigned agent
Conversation state — threading, unread counts, assigned agent
Conversation state — threading, unread counts, assigned agent
Conversation state — threading, unread counts, assigned agent
2.3 Technical Data
2.3 Technical Data
2.3 Technical Data
•
Log data: IP address, browser type, operating system, pages visited, actions taken
Log data: IP address, browser type, operating system, pages visited, actions taken
Log data: IP address, browser type, operating system, pages visited, actions taken
Log data: IP address, browser type, operating system, pages visited, actions taken
•
Device identifiers, cookies, and similar tracking technologies
Device identifiers, cookies, and similar tracking technologies
Device identifiers, cookies, and similar tracking technologies
Device identifiers, cookies, and similar tracking technologies
•
Error reports and performance metrics
Error reports and performance metrics
Error reports and performance metrics
Error reports and performance metrics
2.4 Information We Do NOT Collect
2.4 Information We Do NOT Collect
2.4 Information We Do NOT Collect
•
We do not collect End Users' WhatsApp messages outside of conversations they have with a connected Client business
We do not collect End Users' WhatsApp messages outside of conversations they have with a connected Client business
We do not collect End Users' WhatsApp messages outside of conversations they have with a connected Client business
We do not collect End Users' WhatsApp messages outside of conversations they have with a connected Client business
•
We do not access End Users' contact lists, profile photos (beyond what Meta exposes via API), or any other WhatsApp data unrelated to a Client's conversations.
We do not access End Users' contact lists, profile photos (beyond what Meta exposes via API), or any other WhatsApp data unrelated to a Client's conversations.
We do not access End Users' contact lists, profile photos (beyond what Meta exposes via API), or any other WhatsApp data unrelated to a Client's conversations.
We do not access End Users' contact lists, profile photos (beyond what Meta exposes via API), or any other WhatsApp data unrelated to a Client's conversations.
3. How We Use Information
3. How We Use Information
3. How We Use Information
3. How We Use Information
We use the information described above to:
We use the information described above to:
We use the information described above to:
We use the information described above to:
•
Provide, maintain, and improve the Service
Provide, maintain, and improve the Service
Provide, maintain, and improve the Service
Provide, maintain, and improve the Service
•
Route WhatsApp messages between End Users and Clients
Route WhatsApp messages between End Users and Clients
Route WhatsApp messages between End Users and Clients
Route WhatsApp messages between End Users and Clients
•
Authenticate users and prevent fraud
Authenticate users and prevent fraud
Authenticate users and prevent fraud
Authenticate users and prevent fraud
•
Respond to support requests and communicate about the Service
Respond to support requests and communicate about the Service
Respond to support requests and communicate about the Service
Respond to support requests and communicate about the Service
•
Comply with legal obligations
Comply with legal obligations
Comply with legal obligations
Comply with legal obligations
•
Monitor and analyze usage to improve reliability, security, and user experience
Monitor and analyze usage to improve reliability, security, and user experience
Monitor and analyze usage to improve reliability, security, and user experience
Monitor and analyze usage to improve reliability, security, and user experience
We do NOT:
We do NOT:
We do NOT:
•
Sell personal data to third parties
Sell personal data to third parties
Sell personal data to third parties
Sell personal data to third parties
•
Use End User WhatsApp message content for advertising or to train AI models
Use End User WhatsApp message content for advertising or to train AI models
Use End User WhatsApp message content for advertising or to train AI models
Use End User WhatsApp message content for advertising or to train AI models
•
Access Client data for any purpose other than providing the Service, debugging, or as required by law
Access Client data for any purpose other than providing the Service, debugging, or as required by law
Access Client data for any purpose other than providing the Service, debugging, or as required by law
Access Client data for any purpose other than providing the Service, debugging, or as required by law